Aristocracy London Ltd (“Aristocracy London”) is fully compliant with the General Data Protection Regulation and the Data Protection Act 2018. We want you to be confident that your personal data is kept safely and securely and this privacy policy explains how we store and use it to offer you a better and more personalised shopping experience. Specifically, in this section, you will find details on:

  1. What type of  information we collect and when
  2. Why we collect, store, process and use your personal information
  3. Who we share your personal information with and why
  4. How we keep your personal information secure
  5. How long we keep your information for and why
  6. Your rights and how to exercise them
  7. Other details you should know

Please note that our website is not intended for use by anyone under the age of 16.

In the context of our privacy policy, Aristocracy London will be the Data Controller and we may refer to ourselves as “we” or “us”. The term “Data Controller” indicates that Aristocracy London determines the purposes and way in which any personal data are, or will be, processed.

1. What type of personal information we collect and when

We obtain personal data in the following circumstances:

  • When you use our website or register for an account
  • When you login to our website via your social media accounts
  • When you contact us by chat or email
  • When you enter any event, prize draws or competitions run by us
  • When you complete any of our surveys or leave us a product review
  • When you complete any forms for transactional, employment or other purposes
  • When you buy products or gift cards

We collect the following information about you:

  • Full name
  • Email address
  • Date of Birth
  • Contact phone number
  • Delivery and billing addresses
  • Notes for the courier company
  • Clothing size
  • Purchase information
  • Information you provide in any product reviews you submit
  • Attendance at events
  • Visits to our website and interactions with us, e.g. when contacting our customer experience team. Please note that chats may be recorded for quality and training purposes
  • IP address
  • Information obtained via cookies, e.g. what type of device you use to access our website. For further details on cookies and how we use them, please refer to our Cookies Policy.

2. Why we collect, store, process and use your personal information

There are a number of reasons, or legal bases, which allow us to collect, store, process and use your personal information. Specifically:

  • Contract – your personal information is processed in order to fulfil a contractual arrangement, e.g. when you place an order with us
  • Consent – where you authorise us to use your personal information e.g. by providing your email address when you sign up to our newsletter
  • Legitimate Interest – this means our interests in managing our business so as to provide you with the best products and service in the most secure and appropriate way e.g. when we transfer your order details to our delivery partners
  • Legal Obligation – where there is statutory or other legal requirement to hand over your information e.g. when we have to share your information for law enforcement purposes

We use your personal data to:

  • Fulfil orders and provide service information
  • Process returns and refunds
  • Respond to your queries and comments
  • Personalise your shopping experience
  • Communicate offers, events and competitions
  • Update our records for legal purposes
  • Review browsing information for statistical, analytical or survey purposes
  • Facilitate activities carried out by third parties on our behalf, e.g. when we advertise on social media sites that you visit.

3. Who we share your personal information with and why

Aristocracy London works with a number of trusted third parties in order to provide you with products and services of the highest quality. In all cases, we only share the information they need to know and use secure ways to transmit it. These third parties may include:

  • Delivery partners: we only pass limited information to them in order to ensure delivery of your items
  • IT companies: these are partners that provide website and business systems support
  • Marketing companies: these help us manage our campaigns, surveys and electronic communications with customers
  • Payment processing providers: these are the companies that take and manage payments on our behalf
  • Third party vendors, including Google, use cookies to serve ads based on a user’s previous visits to your website or other websites. Read Google’s Privacy and Terms.
  • Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
  • Users may opt out of personalised advertising by visiting Ads Settings.

4. How we keep your personal information secure

Aristocracy London is committed to protecting your data. We manage your personal information in strict confidence and we take all reasonable steps to ensure it is safe once on our systems. We have adopted the industry’s best available practices, both on our website and associated databases, to ensure that no one will be able to access your details without authorisation and alter, destroy or disclose them.

All purchases made through our site take place safely, using the latest internet security technology, to protect our customers. This includes the use of 128-bit encryption certificates and the Secure Sockets Layer (SSL) protocol, which is the industry-standard method for protecting web communications when transmitting sensitive information over the Internet, such as your credit card details or address.

We recommend that you also take measures to protect the information you provide online. When you set up an account with us, please select a strong password that does not include easily obtainable personal data, e.g. your date of birth, is at least 8 characters long and combines letters and numbers. After selecting a password, please ensure that you do not share it or write it down. We also strongly encourage you to regularly reset it.

5. How long we keep your information for and why

We never keep your details for longer than we have to. The exact length of time is mainly determined by the purpose for which we use your data and by legal requirements.

We will keep your personal information for a maximum of 7 years after the date that it is no longer needed by us, in case we need to establish, bring or defend legal claims. There are, however, some exceptions to this:

  • When there is a legal requirement to retain for longer or delete sooner
  • When you exercise your right to ask us to erase all your personal information. Please note that we can only do this when your right is applicable and there is no legal basis or requirement for us to hold it.
  • When there are ongoing legal proceedings, in which case we will hold your personal information until these proceedings have concluded.

6. Your rights and how to exercise them

You have the right to correct any information we store that may be incorrect, incomplete, or out of date. You can do this yourself, by logging into your account, or by contacting our customer experience team who will give you step-by-step advice on how to do this.

If we are processing your personal data on the basis of our legitimate interest, you have the right to ask us to stop.

You have the right, at any time, to ask us to stop sending you marketing material. You can do this in the following ways:

  • If you have an account, log into your account, visit the “My Account” area and change your preferences there.
  • Use the “unsubscribe” link, which is included in all our digital communications. Please note that this will unsubscribe your from all mailing lists held by the specific division which sent out the communication but not all Aristocracy London mailing lists.
  • Send a direct request to our customer experience team.
  • Write to Aristocracy London, 15 Cromwell Road, SW7 2JB, London, United Kingdom.

Please note that, although we aim to fulfil such requests immediately, it may take some time to update our databases, in which case you may receive some more communications after you have requested us to stop.

The law acknowledges your right to request access to all the information we hold about you. If you want to exercise this right, please send a request in writing, detailing what you require and including your full name, postal and email address and phone number. In most cases, we are bound by law to fulfil your request free of charge. It is our duty to respond within 30 days, either providing the information you requested or asking for further clarification. In the event that we might refuse to fulfil your request, for example if it is unreasonable, we will give a full explanation as to why.

Please submit your requests through the following channels:

7. Other details you should know

If you believe that your rights under the General Data Protection Regulation and the Data Protection Act 2018 have been violated, you are entitled to make a formal complaint. You can submit this to the data protection regulator of the European country where you live or work or where your rights were infringed. The contact details for the Information Commissioner’s Office (ICO), the data protection regulator in the UK, are available on the ICO website We strongly encourage you, however, to contact us before making a formal complaint and we will seek to resolve any issues or concerns you may have.

If it becomes necessary to change our privacy policy, we will update this page. If appropriate, we will also send you an email to draw your attention to the changes.