Our AW25 collection, WHO-THO, is inspired by the classic British whodunnits that intrigue audiences worldwide. Each suit reflects the personality of the person wearing it, and these 12 looks are designed to inspire your own sartorial journey as you work with our fashion designer to create a Made to Measure suit that’s uniquely yours. So, dive into our murder mystery characters, explore the clues that showcase our unique craftsmanship, and decide for yourself who’s the culprit and who’s the pawn in this dark game of elegant deception.
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1. Alexander – The Rule Breaker
A classicist with destructive tendencies. He loves rules, especially breaking them. He is a remix of elegance. Chaotic and clever, a deliberate cocktail.
2. Anish – The Wunderkind
He’s the tech one. Loud, brilliant, chaotic on purpose. His tailoring ignores rules entirely, as does he. He wears ideas, not clothes. He disrupts for fun.
3. Ezra – The Enigma
He’s younger than he looks. Older than he sounds. He embodies the kind of ambiguity that makes others lean in. Layers of contradiction: soft with sharp, naïve with knowing.
4. Chester – Mr Irreverent
Misunderstood and fine with that. Not classic, not easy, not obvious. He knows exactly what he’s doing. Whether others do or not is their business.
5. Narin – The Money
One can’t quite read him. Too polished to be sloppy, too languid to be tense. He moves through the room like smoke. He’s charming, but why does it feel like a defence?
6. Owen – The Landman
He’s a horticulturist. Romantic. Off-piste. He embodies what shouldn’t go together and makes it feel inevitable. He’s tactile, weathered, rich with the patina of personality.
7. Pierre – The Snob
He has a story worth sharing but he doesn’t care to divulge and bare his poetic soul. Conflicting, not confused. He assembles himself like a collage, deliberate and uncatchable. He’s articulate but elusive.
8. Teddy – The Silent Type
He’s quiet. Not shy. He doesn’t speak unless it’s worth it. He’s the kind who you don’t clock straight away but who lingers in memory like a well-kept secret. A man that whispers rather than shouts. Timeless.
9. Ramesh – The City Boy
He speaks with the precision of a man who treats words like currency. His suit is austere, exacting, not cold, just entirely uninterested in spectacle.
10. Florian – The Lad’s Lad
He’s imposing and he knows the effect he has on people. Self-assured, self-styled, self-contained. He doesn’t want to be liked. He wants to be revered. But only by a select few.
11. Femi – The Ice Breaker
He’s green, and others are jealous. He’s the kind of man who never tries hard and the effortlessness shows. Too smooth. Too sharp. One would suspect him just for being so…smooth.
12. Laurent – The Stranger
No one really knows where he’s from. New money? Possibly. Charming? Absolutely. He says little, says it well. He’s suspiciously refined, so minimalist. Is the restraint the statement? What is he hiding?
